18
Nov
Chandigarh | Aditya Birla Sun Life Insurance Company Limited (ABSLI), one of India's leading life insurance providers, announced the launch of its new brand campaign Boodhe Hoke Kya Banoge’, focused on encouraging individuals to rethink their retirement plans. Addressing India's Rising Retirement Savings Gap: The campaign captures the essence of India’s rising retirement savings gap, where most individuals start planning their retirement quite late in life. With the retirement population steadily rising in India and the gap pertaining to retirement related savings widening, ABSLI’s campaign aims to encourage people to plan early on to turn their golden years into a…
